Tagging & Tracking

Part of our onboarding and setup for new clients is setting up tagging and tracking – this is a technical setup in the backend of your website that tells our Google Ad campaigns when a new enquiry (perhaps an email or a phone call) has been generated, we can use this to track which campaign generated this lead and build up data.

As we gather more enquiries over several week to months, we’ll start to see patterns which allows us to make data driven changes, such as shifting more budget to the campaigns that are working, away from the campaigns that are not working. Over time, this means we can improve the efficiency, performance and output of our setup, meaning the volume of leads should increase over time.